Who offers it?

This course is now offered online by Athabasca University

The course will be available as a summer workshop starting July 1 2010. Enrollment will be from June1 to June 10.

The course will be available for individual study in September 2010. 

For full information and registration please consult  the Athabasca University Communication Studies Program   

 

This course is listed as CMNS 315 and EDUC 115

An overview of the courses is provided below. For full information and registration please consult the Athabasca University site.

 

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If you are interested in registering, please leave your contact information with us  here .

 



Communication Studies (CMNS) 315

Understanding Media Literacy: Inside Plato's Cave

Overview

Designed for teachers, parents, and students of communication, this course in media education recognizes that, although mass media has come to dominate many aspects of our society, children have few opportunities to develop media literacy skills in formal settings. A basic assumption of the course is that media literacy helps children to an informed understanding of the nature of the mass media, its techniques, and effects. More specifically, media literacy increases their understanding and enjoyment of how the media works: how it is organized, how it produces meaning, and how it constructs reality. The course aims to provide the means by which teachers and others can foster media literacy in children so that they can critically analyze and evaluate the form and content of media, create media, communicate using media, and understand its use and purpose.

 

Outline

Unit 1: Introduction to Media Education
Unit 2: Media Literacy and the Curriculum
Unit 3: Canadian Popular Culture
Unit 4: The Art of Persuasion - Advertising, Marketing and Public Relations
Unit 5: Media and Values
Unit 6: Media Languages
Unit 7: The News
Unit 8: New(er) Technologies
Unit 9: Ideology and Representation
Unit 10: Audience
Unit 11: Movies
Unit 12: Prime Time Television
Unit 13: Popular Music

 

Evaluation

To receive credit for CMNS 315, you must complete all assignments, achieving a minimum composite course grade of "D" (50 percent). The chart below summarizes the course assignments and the credit weight associated with each one.

Unit Questions (after Units 1, 2 & 3) 10%
Unit Questions (after Units 4, 5, & 6) 10%
Unit Questions (after Units 7 & 8) 10%
Assignment 1 (due after Unit 8) 15%
Unit Questions (Units 9 & 10) 10%
Unit Questions (Units 11, 12 & 13) 10%
Assignment 2 (due after Unit 13) 35%
   

Course Materials

All study guide, reading and viewing materials for CMNS 315 are available on the course website.

 


 

Education Studies (EDUC) 115

Understanding Media Literacy: Inside Plato's Cave

Overview

Designed for teachers, parents, and students of communication, this course in media education recognizes that, although mass media has come to dominate many aspects of our society, children have few opportunities to develop media literacy skills in formal settings. A basic assumption of the course is that media literacy helps children to an informed understanding of the nature of the mass media, its techniques, and effects. More specifically, media literacy increases their understanding and enjoyment of how the media works: how it is organized, how it produces meaning, and how it constructs reality. The course aims to provide the means by which teachers and others can foster media literacy in children so that they can critically analyze and evaluate the form and content of media, create media, communicate using media, and understand its use and purpose.

 

Outline

Unit 1: Introduction to Media Education
Unit 2: Media Literacy and the Curriculum
Unit 3: Canadian Popular Culture
Unit 4: The Art of Persuasion - Advertising, Marketing and Public Relations
Unit 5: Media and Values
Unit 6: Media Languages
Unit 7: The News
Unit 8: New(er) Technologies
Unit 9: Ideology and Representation
Unit 10: Audience
Unit 11: Movies
Unit 12: Prime Time Television
Unit 13: Popular Music

 

Evaluation

To receive credit for EDUC 115, you must complete all assignments, achieving a minimum composite course grade of "D" (50 percent). The chart below summarizes the course assignments and the credit weight associated with each one.

Unit Questions (after Units 1 & 2) 6%
Unit Questions (after Unit 3) 6%
Unit Questions (after Unit 4) 6%
Unit Questions (after Units 5 & 6) 6%
Assignment 1 (due after Unit 6) 15%
Unit Questions (after Unit 7) 6%
Unit Questions (after Unit 8) 6%
Unit Questions (after Unit 9 & 10) 6%
Unit Questions (after Unit 11) 6%
Unit Questions (after Unit 12) 6%
Unit Questions (after Unit 13) 6%
Assignment 2 (due after Unit 13) 25%
Total: 100%

 

To learn more about assignments, please refer to Athabasca University's online Calendar.

 

Course Materials

All study guide, reading and viewing materials for EDUC 115 are available on the course website.

 

last updated March 16 2010